Major Google AdWords Changes Announced

//Major Google AdWords Changes Announced

Major Google AdWords Changes Announced

New AdWords Stats

Google AdWords is more effective than ever and driving massive economic activity, according to Google. Among the statistics they shared in their presentation:

  • Google’s search and advertising tools drove $165 billion of economic activity for over 1 million businesses, website publishers, and nonprofits across the United States in 2015.
  • There are now trillions of searches on Google.com and over half of those searches happen on smartphones.
  • Nearly one third of all mobile searches on Google are related to location. In fact, location-related searches are growing 50% faster than other mobile queries.
  • Since AdWords store visits were introduced two years ago, advertisers have measured over 1 billion store visits worldwide.

AdWords Redesign & New Features

In the announcement, Ramaswamy writes: “To help marketers succeed in this mobile-first world, we have redesigned AdWords — from the ground-up — and re-thought everything from creatives and bidding, to workflow and measurement.”

He added that Google has realized that accounting for mobile and actually designing for mobile-first are two very different things, which had resulted in their completely changing how they think about and build AdWords.

First, they created Universal App Campaigns, which have driven more than 2 billion app downloads since they came out. Now, Google is launching some amazing new products:

  • Expanded Text Ads
  • Responsive Ads for Display
  • Individual Bid Adjustments for Device Types
  • Local Search Ads for Google.com & Google Maps

Responsive Ads for Display

New responsive ads for display adapt to the content on the site on which they appear. Google promises, “They also unlock new native inventory so you can engage consumers with ads that match the look and feel of the content they’re browsing.”

Local Search Ads for Google.com & Google Maps

Almost a third of mobile searches have local intent, Google said. Their new local search ads for Google.com and Google Maps give advertisers using location extensions more real estate on searches for specific products or services in that geographic area.

Searchers will be able to see special offers or browse available inventory right from the Google Maps ad.

Check out the full announcement on the Inside AdWords blog!

By |2017-02-04T14:19:45+00:00July 12th, 2016|Uncategorized|Comments Off on Major Google AdWords Changes Announced

About the Author:

As a managing partner, James works to develop and support strategic corporate initiatives through focused leadership development and expert consultation. James began his career providing web design, development, and marketing services for small and medium size companies during the dot com boom of the early 2000’s. That work led to the creation of multiple companies and websites. James’ extensive IT, SEO and link development experience combined with his ability to foresee market trends has led to the formation of several successful online ventures. James attended the University of Connecticut with a focus in Computer Science and resides in Brookfield, Connecticut.